APHRO Concept Store — An Immersive Design Space
The curved walls paired with refined artistic paint, along with a palette of off-white, cream, and natural wood tones, create a warm and gentle visual effect, conveying an atmosphere of sophistication and simplicity. The entire space embraces curves, abandoning sharp corners and rigid angles, allowing visitors to feel peace and comfort from the very first step inside.
At the entrance, a sleek and elegant reception desk is placed, with the brand’s signature logo hanging behind it—symbolizing stability and trust. On the left, arched niches cleverly display the brand’s chest pad products, extending the fluidity of the space. Combined with illuminated lightboxes, the brand’s core philosophy is visually reinforced. The use of curves and lighting not only showcases the products but also injects a sense of flow and continuity into the overall design language.
On the right, the display cabinet combines both open and closed features. Glass panels paired with lighting create a striking focal point, transforming product displays into an aesthetic statement. The arrangement of products is not merely for showcasing, but also becomes part of the store’s design expression. As the designer of this project, the aim is for every detail to reflect the deep connection between the brand and its customers.
The office area is located at the back of the space, adopting a monochromatic wall treatment paired with a spacious and bright layout. Outfitted with comfortable soft furnishings, an open meeting zone, and a pantry, it not only fulfills functional needs but also creates a modern and welcoming work environment—designed to inspire creativity and focus for the staff.
This is more than just a retail space—it is a journey of tranquility and confidence. Every detail has been designed to balance functionality and beauty, allowing every customer to experience not only the brand but also the warmth and thoughtfulness embedded in the space itself.
